Your Generational Wealth Building Team
How We Work
We help our clients create and implement a customized financial plan by providing financial planning, investment management, and risk management strategies.
Meet The Team
Alex Sierra, CFP®
Founding Advisor | Certified Financial PlannerĀ®
alex.sierra@ceterainvestors.com
My wife and I run our financial planning practice, Grounded Wealth Advisors LLC, focused on helping families build both personal and generational wealth.
I specialize in helping educators, public employees, and non profits make the most out of the money they work so hard to earn.
Oftentimes, these incredibly important people are overlooked by the financial planning industry. My goal is to reverse this trend and help the people that contribute so much to our community achieve the financial prosperity they deserve.
Brandon Chhan
Wealth Manager
626-802-5102
brandon.chhan@ceterainvestors.com
I'm Brandon Chhan, a Wealth Manager at Grounded Wealth Advisors. With a degree from the University of California, Riverside, I bring a personalized approach to financial planning and investment strategies, helping clients pursue their unique goals. Outside of work, I enjoy exploring new restaurants, traveling for free with the help of credit card points, and pursuing photography. Committed to excellence, I empower clients to make informed financial decisions, providing the guidance they need to navigate the complexities of wealth management.
Max Prato
Wealth Manager
maximillian.prato@ceterainvestors.com
My name is Max Prato, and I am a Financial Advisor with Grounded Wealth Advisors. Over the past three years, I have grown within our financial planning team, working closely with clients and gaining hands-on experience across many areas of financial planning and wealth management.
I grew up in Covina, California, and earned my degree in Business Administration with an emphasis in Finance and Management from the University of La Verne. What I enjoy most about being an advisor is building lasting relationships with clients and helping them feel confident and comfortable as they navigate their financial goals. I believe financial planning is about more than just numbers it’s about understanding what is important to each client and creating a plan designed around their unique goals and priorities.
Outside of the office, I enjoy my passion for cars, staying active in the gym, and playing soccer.
Tori Sierra, CFP®
Founding Advisor | Certified Financial PlannerĀ®
tori.sierra@ceterainvestors.com
My husband, Alex, and I have the privilege of running our financial planning practice, Grounded Wealth Advisors LLC, that focuses on helping families build lasting wealth.
As a Certified Financial Planner, I specialize in supporting women through major life transitions so they can make clear, confident decisions with their money. That work is personal to me because I come from a line of strong women who took big risks without much guidance. My grandmother immigrated from the Philippines alone to create opportunity for her family, and her courage shaped the life we have today.
I love getting to be a steady, trusted partner for women navigating their own pivotal seasons.
A big part of my life that informs my work with clients is my role as a mom to my 2 year old daughter, Frankie, and our soon to be newborn!
Dianna Jones
Client Services Assistant
My name is Dianna and I am a Client Services Associate with Grounded Wealth Advisors. I grew up in New Jersey and moved to California in 2019. With a bachelor’s in acting, a master’s in public administration and leadership experience across the arts, non-profit, and financial services, I bring a broad range of service-oriented experience and a creative approach to finding solutions. I am currently pursuing CFP® certification and completing the required coursework through a CFP Board–Registered program. I am also a member of SAG-AFTRA and AEA.